Mint is one of India’s premium business news publications – 76% of Mint readers do not read another business paper, making Mint a critical reach vehicle for the top end audience. Mint is the clear No.2 among business papers in terms of readership.
Representative of an integrated newsroom, www.livemint.com is Mint’s online portal and is among the fastest growing news website in India. Livemint provides daily national, international and business news, tracks market movements and detailed coverage of significant events. The site has evolved multimedia features like videos, podcasts and slideshows.
Mint comes out with a premium weekend magazine Lounge that focuses on the lifestyle, passions and other related interests of readers. Lounge is known to avoid run on the mill stories and is immensely popular.
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